Introduction to Project Initiation: Start with Why
Project initiation is the foundation of any successful project. It sets the stage for planning, execution, and ultimately achieving the intended outcomes. One of the most crucial aspects of project initiation is understanding the “Why” behind the project. This approach ensures that the project aligns with organizational goals, delivers real value, and addresses key challenges effectively.
Why Start with Why?
Many projects begin by focusing on the “What”—the specific tasks, features, or deliverables needed. However, without a clear understanding of “Why” the project is being undertaken, teams may struggle with prioritization, miss critical requirements, or fail to deliver meaningful results. Asking “Why are we doing this project?” helps align stakeholders, ensures resources are allocated efficiently, and clarifies the expected impact of the project.
How to Identify the Why
Identifying the core purpose of a project involves engaging stakeholders through interviews, workshops, and brainstorming sessions. These discussions help distill the value proposition and ensure that the project is solving a real problem or fulfilling a strategic need. The key steps include:
- Stakeholder Engagement: Talking to business leaders, end-users, and other key participants to understand their needs and concerns.
- Regulatory or Business Drivers: Determining whether the project is driven by compliance requirements, market trends, or business growth strategies.
- Impact Analysis: Evaluating how the project will improve efficiency, reduce costs, or enhance customer satisfaction.
The Risks of Ignoring the Why
Without a well-defined purpose, projects can suffer from scope creep, misaligned priorities, and wasted resources. For example, if an organization needs to meet new regulatory requirements but fails to identify this as the primary driver, the project team may not allocate sufficient attention to compliance-related features. This oversight could result in costly rework, penalties, or project failure.
The Why Framework: A Guiding Principle
By following a structured approach, project teams can ensure that their work is purpose-driven. The recommended sequence for project initiation is:
- Why – Define the core reason for the project.
- What – Identify the high-level objectives and deliverables.
- How – Determine the methods and strategies for execution.
- Who – Establish the key stakeholders and their roles.
- When – Outline the timeline and milestones.
- Where – Identify any specific locations or departments involved.
Conclusion
Starting with “Why” is a fundamental principle in project management that enhances clarity, ensures alignment with organizational goals, and drives better decision-making. By focusing on the purpose behind a project before defining what needs to be done, teams can create solutions that truly address business needs and maximize success.
